It is the quality of links that determines link popularity and not the quantity. How your site scores on link popularity is very important to how your web pages rank at search engines. To rank well on these engines and to receive the targeted traffic from these rankings, your website will need quality internal and external links.

One obvious benefit of adding quality links to your site is that it creates additional traffic channels from sources other than just the major search engines. The sheer number of links to a site is not the only factor used to determine link popularity. The search engines also examine the relevance and significance of the links.